Free guide
5 Reasons Your Ads Don't Convert
(And How to Fix Each One)
Your targeting is too broad (or too narrow)
Most SA businesses target 'everyone interested in...' — which means they target nobody effectively. The fix is...
Your ad creative doesn't stop the scroll
You have 1.7 seconds to earn attention. If your creative looks like a corporate stock photo, it's already lost. The formula for stopping the scroll is...
You're sending traffic to the wrong page
Sending paid traffic to your homepage is like handing a customer a catalogue and hoping they find what they want. The page your ads need is...
There's no retargeting in place
97% of people who click your ad don't buy on the first visit. Without retargeting, you're paying for attention and throwing it away. Here's the exact sequence...
You're not tracking the right metrics
Vanity metrics (likes, reach, impressions) feel good but tell you nothing about profitability. The only 3 numbers that matter are...
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